Ten Mind Altering Words That Make People Buy
People buy products based on what they see and these words can make people buy just that.
Words like, safe, long-lasting, natural and healthy are associated with expensive items.
On the other hand words like new or cheap tend to be associated with inferior or low quality products.
People make a particular association between words and they tend to think that the products with these words are better than the ones without them.
2. New
New is a powerful word that can increase sales of products especially if it is used as a prefix to other product related words.
4. Healthy
This word makes people buy food stuffs and drugs, because customers associate healthy with life prolonging effects. However, this word has its limitations; people won't buy food or drugs just because of the healthy prefix. It needs to be backed up by proven ingredients and quality evidence from medical professionals etc...
5. Natural
This word is the best selling word according to many market research surveys. Customers like to buy natural products because they tend to think that these products are more healthy and safe for their health. Also, products with this word can be associated with high quality ingredients and purity etc...
6. Smooth
This word is quite powerful for oral creams, massage oils and shampoos because customers associate smoothness with quality and also with a lot of lather produced from the product. This makes them feel relaxed during the process of applying the product on their skin or body.
8. Safe
People associate safety features in oral care products such as toothpaste or toothbrush with weight loss pills, weight loss foods etc... because they believe that these products will make them healthier, happier and they will live longer.
10. Guaranteed
This is another powerful word, people associate this with quality assurance of a product, especially when it is used in the packaging of processed food like biscuits and snack foods.
13. Healthy Trial Offer
People associate trial offers with low-quality products usually but they think that these products are new and natural etc... the common thought that comes to the customer's mind is "Why should I buy it? Is there anything wrong with it? It's a trial offer". Therefore, this form of marketing strategy must be used very carefully by merchants selling pharmaceutical drugs or vitamins or health supplements etc...
14. Brand Name
A brand name can increase a product's sales by over 35% because customers tend to associate brand names with quality and they also have confidence in the companies that are selling these brands.
15. Valuable Offer
Customers associate valuable offers with high-quality products and with longevity of the product. This makes them confident about buying the products, because they think that even if there is no need for a refund, the company will offer it anyway.
16. Order Now
People associate this with low-quality products that appear to be cheap or inferior but they still buy them because they think the products are selling out fast or have limited stock etc...
17. New Improved
People have this impression that new improved products are better than the older versions and they associate them with high quality ingredients, high quality services and personalised results.
18. Best/Top Rated
People associate this with the highest level of quality, most unique products available at the market and these words are used in packaging a lot for foods, drinks and health related products etc...
19. All Natural Ingredients
People think that these products are safe because they contain naturally occurring ingredients instead of chemicals or artificial stuffs. This makes them feel happy while they use your product on their bodies or skin or hair etc...
20. Super Saver Packaging
People associate this with expensive items and they think that they will buy them because they don't know how to open the packaging or they can get money back etc...
21. Low-priced
This word is used in association with products that are usually associated with low quality and poor performance; an example would be the products, which are sold at low prices for TV's and electronics. Also, low-priced items tend to last a shorter time than the high-priced ones. For example, instead of buying the best TV you can buy just a cheaper one at a much lower price. Many people think that if you buy something at a low price, you must have to compromise on quality or performance etc...
22. Inexpensive
This word is used in association with the cheapest products like the ones that are sold at dollar stores. People think that if they buy these products, they will save money and it will be an inexpensive deal. However, they should keep in mind that some of these products may be well below quality and may not even last for a long time period. Therefore, if you want to promote your product as inexpensive you must use this word very carefully; otherwise it might backfire on your business ideas or projects.
23. More Sale
People associate this with bargain sales, where the customers are getting more for less or for lower prices etc... It's like getting a better deal for something that is less expensive. This makes people feel happy and confident about buying your product at a discounted price.
24. Special Offer
People associate this with everything that is related to sale and discount etc... The point is that if you can use this word in your products or services, it will result in more sales and profits for you because the customers will accept the discounts and deals readily.
25. Free Shipping
People associate this with free shipping as much as they do discounts, special offers, guarantees and warranty etc... The fact is that this word will bring more customers to you and the most important thing is that your business must make money.
26. No Risk
People think that if you buy a product at no risk, there are no risks associated with it at all and it can be used safely and effectively etc... Also, having no risk means that there will be a refund policy case always in place when people don't like the product.
27. 100% Money Back Guarantee/Guaranteed
People associate this word with safe products or services because they think that these people or companies are committed and absolutely sure about their products.
Conclusion
You can easily see that these words are used a lot in the packaging of cosmetic products, medicines and health supplements etc... The most important thing is to understand how the customers are thinking, then you will be able to use these words wisely and effectively.
Sales and Marketing
Marketing, Sales
By: Abdulaziz Al-Khalifa
16. https://www.salesforce.com/blog/2015/04/29-pgp-power-words
17. http://trackmytour.com/blog/5775963_35126843_100000399_738289747347709_796098848_n.
Post a Comment