Targeted Traffic Is The Secret For Good Sales!
The easiest way to get targeted traffic to your blog, website, or product is by using social media advertising. This can be done through Facebook, Instagram, Pinterest, and Twitter. There are many advertising platforms that offer unique options for targeting information and content specific to the individual platform. These platforms are referred to as ad exchanges or programmatic purchasing channels online. They typically offer a variety of display ad sizes based on the target audience’s interests. If you have an interest in mid-range format display ads like Instagram stories and Facebook ads then you can use these platforms more effectively than regular Google search results advertisements because these audiences are already made up of people interested in what you have to say. Although Facebook and Instagram are owned by the same company, they both have different advertising platforms and you can target your ads to either one individually.
Without social media advertising, you may never get the opportunity to discuss your ideas and products with the world. The only way to get your blog started is by tapping into these ad exchanges. You want to start with a marketing budget of about $30-50 a day in order to reach your target audience. You should always test out multiple ad campaigns at once so that you can figure out which ones work and which ones don’t. Once you figure out the ad campaign that works best, you’ll want to automate the process so that it runs itself as much as possible. You won’t have to worry about managing it daily and you can just watch the traffic come in.
The most successful entrepreneurs have always been willing to spend a little money up front in order to get traffic flowing in the future. Advertising for social media is not cheap, but if your content is good enough then people will pay to see more of it! Remember that content is king and if you’re not producing quality content then there is no reason for people to be interested in your business. Make sure that the ad images and videos you use to advertise your products are all related to what you’re selling. People want to see exactly what they can expect in a snapshot or a minute long video. The key is just to start advertising!
Don’t wait around trying to find the perfect product and hoping it will sell itself. Just go ahead and get started with a few ad campaigns on social media and see what happens. Nothing ever works perfectly at the start so expect there to be some trial and error before you find out what works best for your business.
Article Source : http://www.articlesbase.com/marketing-articles/targeted-traffic-is-the-secret-for-good-sales-3426157.html
Title: How To Create A Brand
Source: http://www.inc.com/larry-kim/how-to-create-a-brand.html Words: 739 Author: Larry Kim Date: Tue, 29 Aug 2017 00:00:00 +0000
I’ve built six businesses from zero to $100 million in revenue, and I can tell you that creating a brand is the single most important thing you can do. Here are my five steps for how to build a brand.
Step 1: Build the right products.
Starting with a great product is the easiest way to create a brand. I’m not talking about just being innovative or different — I’m talking about building something people really want and can’t wait to buy. Many companies get this wrong, and when they do, they struggle with branding because their products aren’t very good.
I’ll give you an example: My company, Crazy Egg, is an analytics tool that helps businesses figure out which parts of their websites are working best. Our core product is something web professionals love and appreciate — they use our product to make money, and we get paid when they succeed. But I quickly found that even though people loved our product, they didn’t want to pay for it. We tried advertising, but the clicks were a fraction of a penny and we had no customers. Over time, I realized that people loved our free trial but would not pay for the service.
I knew we had to change direction. We didn’t have a brand yet, but I knew we needed to build one. Why? Because you need a brand if you want people to trust and rely on you, and you only gain trust when they pay for your product.
A year later — after we made a major pivot that changed our product dramatically — our business started working. Even though it was still in beta, even though our analytics weren’t nearly as good as the free tools out there, customers were willing to pay for Crazy Egg because they saw how powerful the tool was and how much money it would make them. That’s the brand — a promise of what your customers will gain by using your product.
Step 2: Be someone people want to work with (and hire.)
This is where I see many companies stumble. They build an amazing product that everyone loves, but they don’t realize they have to make it easier for people to work with them, too. It’s the people who can turn a business from just something you use into a part of your life. For example, I live in San Francisco and have built my business primarily around engineers. So I know how to help engineers, but I also understand that my customers are managers, owners and marketers — people who might not be engineers themselves.
Step 3: Be more than a logo (and design your identity.)
That’s why we launched the crazy egg logo. It came after years of our company having no identity at all — no symbols or colors that stood out. The logomark of a chicken is simple, yet professional and cool-looking. You can see it on every piece of collateral and marketing material I deliver.
Conclusion
Have a great product, be someone people want to work with, and be more than a logo. That’s my advice for how to build a brand.
Article Source : http://www.articlesbase.com/marketing-articles/how-to-create-a-brand-3426155.html
Title: Tips for Building Your Personal Brand as a Professional Blogger
Source: https://www.entrepreneursconversation.
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