Selling Success:  Using Testimonials to Boost Your Numbers

Do you want more sales? Maybe it’s time to give your website a facelift. We’ll show you how on this blog post, complete with plenty of tips and tricks to make your site sing.

You can take a few different approaches when it comes to creating testimonials for your small business. You can ask customers for their feedback, hire professionals to write about your service, or find reviews on social media sites like Yelp. Whichever option you choose, it’s important to make sure your testimonials are genuine and that they are beneficial to your business.

At the end of the day, the main goal of any testimonial campaign is for you to get more sales. Therefore, we recommend that you keep your testimonials focused on benefits for your customers. Be as specific as possible.

For example, rather than using "I love this place," which could mean anything, try something like "The septichrome glasses can help me see in low light and make my skin look better."

Include numbers in these testimonials if they are relevant to your business. For example, mention how much weight you lost or what your cholesterol or blood pressure was before and after you used the product.

Take a look at this real-life example that we found on Google:

In this search ad, the extension company Dixons Carphone is using its customers’ testimonials to offer benefits for potential customers. It gives people numbers that they can relate to, such as saving them time and money by reducing manual entry of invoices. It also highlights how easy it is to use their products. The testimonials mentioned above focus on specific details about each man’s experience with Dixons Carphone, focusing on benefits for customers instead of just saying "I love Dixons. They’re amazing."

Keep in mind that video testimonials can work better than text testimonials. They are personal and you are likely to get a better response rate with them than text only.

Online reviews are easy to find and track, but they aren’t always real or relevant to your business. The new Google search algorithm will give greater weight to sites like FourSquare or Yelp. You can use this knowledge to your advantage, by working with online review sites and getting positive results for your products or services.

As part of this process, you may want to modify your business’s profile on these sites so it appears more professional and trustworthy . Don’t rely on the search engines to come to you.

Here are two ways to get useful reviews on your site:

1. Create a product or service page with specific information about why your product is good. Include testimonials from happy customers. If you can, create a page for each of your products so that possible buyers can see what's in the same category as their product.

2. Use immediate action features, like having people sign up for newsletters or trials and then getting them to mention their experience somewhere on the site, like your testimonials area.

These new tactics can boost your search engine results and get more people to buy your products or services.

If you have questions about how to run a successful testimonial campaign, please contact a company like Lateral Marketing Solutions . Our professionals can take your business to the next level.

We hope you found these tips useful. If you want to read more about how marketing experts create testimonials, be sure to check out our blog section on this site. Until next time!

This article was written by Brandie Wilkerson , Content Manager of Lateral Marketing Solutions . For more information, please visit our website at http://lateralms.com or email us at info@lateralms.com .

The company name is Lateral Marketing Solutions Inc. and the contact person is Brandie Wilkerson.

1105 Bedford St

Raleigh, North Carolina 27605

Service area: North Carolina, South Carolina, Virginia Contact Name: Brandie Wilkerson Phone: (919) 883-8600 E-mail: info@lateralms.com Web Site: http://lateralms.com/ Date of last update 5/20/2017 15:05 EST Tags business advice small business testimonials

Posted on Monday, May 22nd, 2017 at 1:27 pm and is filed under Buisiness Tips . Both comments and pings are currently closed.

Selling Success: Using Testimonials to Boost Your Numbers is copyrighted content from Lateral Marketing Solutions.

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