Publicists: It's Time to Embrace the Technology of Online Press Kits

Have you ever been mystified by someone’s press release and had no idea what it was talking about? If so, you're not alone. It can be tough to discern the difference between a press release and an online press kit because both are used to share the same information with various news outlets. With a little bit of research, however, it's easy to see that there is a huge difference in how these two publishing tools work.

The following blog post will introduce readers to the basics of an online press kit and discuss why publicists should consider using this type of tool going forward in 2019. A press release is not your online press kit. And while they both may include the same information, they are used in different ways. In fact, many press releases are sent to online news outlets these days instead of on paper. So how can you tell the difference between an online press kit and a traditional press release?

A press release is intended to be sent only to traditional media outlets (e.g., TV stations, newspapers, magazines). An online press kit is a type of marketing material that public relations professionals use to help them pitch content directly to their audience. So, it is used not just to get news coverage, but to connect with the audience on a more personal level. An online press kit contains all of the same information as a press release (e.g., title, author, date), but it often also contains much more than that. For example, an online press kit may include:

· Links to articles/blog posts about you/your company

· A video showcasing your company’s culture and/or services

· Photos of your company headquarters

· A downloadable product brochure or data sheet (in PDF format) for potential customers or clients to view at their leisure on their computer, tablet or smartphone.

These are just a handful of the many things that an online press kit may include. It all depends on what you decide to include when creating the press kit.

One major advantage of using an online press kit is that it allows you to present your material in multimedia format to your audience. This is especially true for public relations professionals who don’t have a large budget for print production. An online press kit allows them to prepare a more colorful and engaging publication that will better compete with their competitors—in particular, their online competition. So, if you want your stories shared on social media sites like Facebook or Twitter and seen by people all over the world, use an online press kit rather than a traditional press release.

In addition to the benefits of an online press kit, there are many challenges public relations professionals who use these tools face, so it is important that they are informed about how to properly create one. Some of the challenges include:

· Creating a compelling image for your company.

· Attracting more journalists.

· Collecting more leads and proposals from journalists.

· Getting stories published.

Of course, traditional press releases have their own set of challenges, but there are few that can compare with the ones public relations professionals who use an online press kit face on a regular basis. These challenges include: Why should I create an online press kit? An online press kit is not free. There are many services out there that you can use to create one of your own, but it will cost you. This may be a problem for some public relations professionals. For example, if your company has a small budget for web marketing and web development, it may be hard to justify spending money on an online press kit. However, by using digital photos and video clips in your online press kit instead of traditional materials like digital photos or postcards, you will attract your target audience in much the same way that having an online presence does. It just might give you an edge over competitors who don't have an online press kit or other digital materials to tell their story.

How do I create my own online press kit? To create your own online press kit, simply go to the site of the service you’re considering using and follow its step-by-step instructions for design. Some online press kit creators will allow you to use photos, videos and other multimedia that you already have so that you don’t have to take time out of your schedule to take new photos or record new video footage. In addition, some services will help you create a “press release” with a byline from an established journalist who is interested in writing your story. If you decide to go with this option, it will make your story more legitimate and therefore more interesting to journalists who read online press kits. To create your own online press kit, simply go to the site of the service you’re considering using and follow its step-by-step instructions for design. Some online press kit creators will allow you to use photos, videos and other multimedia that you already have so that you don’t have to take time out of your schedule to take new photos or record new video footage. In addition, some services will help you create a “press release” with a byline from an established journalist who is interested in writing your story. If you decide to go with this option, it will make your story more legitimate and therefore more interesting to journalists who read online press kits.

Another strategy for creating an online press kit involves taking certain elements from your traditional press release and mixing them with multimedia like photos and video clips. This allows you to save money on production costs while also making your story more visually appealing.

If you’re looking for an online press kit template, you will likely find one on the website of the service you use to create your own online press kit. You can also use this to get a better idea of what the final product should look like. However, there may be some differences between what your service offers and what their competitor offers.

Who should manage my online press kit? Managing your online press kit is a job that usually falls into the lap of the marketing or communications department at your company. If you don’t have a marketing or communications department, you may want to hire someone else to handle this aspect of your promotion strategies—a web designer, for example. However, it often takes a combination of different abilities and skills to create an effective online press kit. Even if you already have a web designer on staff or working for your company, he or she may need extra help in coming up with the best lighting and background features—an area that they may not necessarily be familiar with.

Conclusion: How to Create a Successful Online Press Kit

In this article, we explored the many benefits of using an online press kit and discussed how to create one that will attract media attention and get your story published. If you would like to learn more about becoming a media-savvy business owner and promoting your business on a multitude of social media platforms, you should consider studying English as a Second Language. In many parts of the world, it is essential for an English-speaking business owner to have good knowledge of this language in order for it to be successful in their respective country. And taking courses at an ELS school can help you achieve this goal much easier.