On Networking Groups (Part One)
We've found that networking is one of the best ways to build relationships and grow our business. That's why we wanted to write this post on networking groups, and what they can do for you.
What is a Networking Group? A group that meets consistently over time in order to network with other like-minded individuals and collect contact information for those people.
How do these groups work? When people show up at the meeting, they will often sit at different tables based on their industry or field. Once a table has dwindled down in size, the host may gather everyone together and ask them who they know in common with the other person (and if there are any jobs available). After they have come to know each other through the networking, one of the entrepreneurs may be able to help the other with a job, or may even ask them for a job in exchange for looking for it for them. In addition, many people like to network about their businesses as well, and there are even opportunities where you can join another person's networking group (this is known as 'co-opting' ).
What does it look like when networking? Typically networking groups don't follow any specific format. The most important thing is that everyone likes and respects each other without ever having to worry about being trolled by someone who just wants to be negative. It's important to remember that you're looking to meet other like-minded people, and sometimes you have to look past the format of the networking group. It's also important to stay positive, even if you don't get a job right away; networking is a long term process that can take months or longer to yield results.
What should I expect at a networking group meeting? The name of the group and who runs it will be posted on websites (such as Meetup). The first thing that everyone does is introduce themselves when they arrive. Most (if not all) of the people at these meetings are friendly, so don't be intimidated! Once everyone has arrived, business cards are exchanged and people start talking. It's important not to spend too much time on one person while neglecting the rest of the group. If you're looking for a job, it's best to ask about jobs when there is a lull in conversation, and make sure that everyone's business cards are in sight. While most people won't have their resume with them, it's good to have yours ready on your phone. In addition, don't be timid about asking for a business card if you are interested in talking with someone. Most people will be happy to help you out!
What should I wear? When meeting new people, it's always good to dress sharp and presentable. That way you'll command attention, be memorable, and get a better impression out the gate (if you're interviewing for a job). You don't need to wear a suit; just try to look professional. It's also important to "defeat the purpose" of meeting strangers. That is, you don't want your appearance or material things (such as expensive jewelry) to overshadow you. This means that it's usually better not to overdress or show off your big screen TV because everyone wants an equal chance at making friends.
What should I bring? It's always good to bring business cards: both for yourself and for anyone else who may want them. It's also nice to bring a portfolio if you have one. It's good to take notes, as well. The host will often organize the groups into tables, and that always gives you a good segue for talking about your business. Also, bring an extra resume and be ready to talk about what you have to offer.
What should I bring up? You never know which people in your group might know someone who is hiring. If you are looking for a job, it's best to ask about jobs when everyone has gotten comfortable with each other. The best way to ask is to mention that you're looking for a job while mentioning someone they may know (if they introduce themselves as John from XYZ company). It's usually good to be open about what you want, but not too much because you want them to remember you for your work and character. It's also important to make sure that your job doesn't conflict with your values. If it does, politely decline the job.
What types of networking groups are there? There are two main types of networking groups: one-on-one and group meetings. Both can be beneficial, but group meetings tend to have higher success rates because people are more comfortable with strangers in a group setting. In addition, some small businesses (such as those who work from home) don't always get the chance to network one-on-one on a regular basis. If you're a small business owner, group meetings are a great way to get the word out!
What are you getting out of it? You're getting the chance to get better acquainted with people in your industry. When you leave, you'll also have new friends and contacts in your industry. These can be great contacts for later on as well. Of course, it's always good to have potential customers or clients in mind when networking. The more people who know about your business, the better opportunity you have at getting your name heard and building up a client list that lasts forever!
What should I do during networking? There's no set way to network - everyone has their own style of meeting people that works best for them. However, it's important to remember that networking is not just about getting a job. The goal of networking is to meet new people and be known by them. If you're looking for a job then do so, but avoid doing it at the detriment of building friendships.
Who should I network with? You should network with everyone! Your potential customers, your potential employees, your potential vendors and suppliers, even people who are just starting out like yourself! In addition, there will be other business owners at networking meetings who may be looking to hire you; use that opportunity!
What's the difference between networking and socializing? Networking is about meeting new people who may know others in your industry. You get to know them better and maybe eventually become a business partner together. Socializing is about making friends in general, which can lead to many different types of relationships. Networking is about building strong relationships with other people, while socializing is about open acquaintanceships.
How do I network? You should network with everyone! Your potential customers, your potential employees, your potential vendors and suppliers, even people who are just starting out like yourself! In addition, there will be other business owners at networking meetings who may be looking to hire you; use that opportunity! When you meet someone new, introduce yourself and tell them a little bit about yourself in the first five minutes or so.
Conclusion
Networking is an important skill to learn, especially when you're a business owner. Whether it's in your industry or just with friends or family, it's good to give yourself the chance to meet new people! While there are many online networking sites out there, nothing beats good ol' face-to-face communication and meeting new people in person. You never know who you might meet or where it might lead! When you network with people, be friendly and follow their lead; that way they'll come away with a positive impression of you. If you do get a job after networking, make sure that your actions and ethics match; if not, leave them as quickly as possible (whitelist them for future reference if necessary).
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