How to Improve Book Sales

What's better than a good book for reading?

A good book that you can make money from!

Looking to increase your book sales?

We're here to help.

Below is a list of six important tips for increasing your book sales. 

We'll start with the most common: 

1) Create a Good Profile Image - A few weeks ago, we published an article on how to create an effective biography image on Facebook. Get started by following these steps then come back here and find out what we recommend next! 

2) Tag Readers Who Inspired You - Doing this will help identify potential readers and deepen the connection between author and reader. 

3) Write an Engaging Bio - A biography is great for giving people a sense of who you are. Make it interesting and fun to read. 

4) Add a Call to Action (CTA) to Your Profile - CTAs are like the "Buy Now" buttons you see on Amazon or the "Visit Website" link on your business card. 

5) Connect with Readers - Connect with readers and share relevant content. Have a blog, website, YouTube channel? Share it! 

6) Build Your Email Following - Build your email list and regularly send emails out to your subscribers. 

To make it easy for people to connect with you and buy your book, we recommend using something like Author Buzz or BookBub to help boost your sales.

The following are just some of the ways you can help increase your book sales. 

1) Make a Good Impression - The most important thing when making a good impression on potential readers is to have the right look. 

2) Incentivize Book Sales - Creating an incentive for people to buy your book has a lot of different benefits. It gives people an extra reason to buy, increases your reach and engagement on social media, and most importantly... it helps you set a longer term goal. 

3) Write the Right Book - Create a book that you know people will love! Consider your target audience and make sure they will love the story, plot and book cover. 

4) Content is King - Follow these best practices in your content marketing. Make sure to include: images, videos and even audio clips if possible. 

5) Give Readers Something Extra - Focus on providing value to people who are dedicated readers of your books, who will pay for it as well. 

6) Build Trust - When you build connections with readers, build trust and then ask them for permission to give them an incentive to buy your book. 

Knowing how to increase your book sales is one thing, but most people just don't know what to do next. Put all of that aside and come back here. 

1) Be Compelling - The more compelling you are, the more likely people are going to engage with you and want to buy your book. 

2) Make It Easy - Make it easy for potential readers to buy your book by showing that they're already on each other's lists. 

3) Show Benefits - It's important to show benefits of buying your book. 

4) Show Personality - It's also important to show that you're a real person and that you're interesting. 

5) Tell Your Story - Tell them your story and share how you were able to do what you did. Focus on how others can use that information to improve their lives. 

6) Have a Unique Title - The title has a lot of weight behind it and having something unique about your book makes it stand out even more. 

7) Have a Great Description - Your description can make or break your book. Follow these tips and make sure to write an engaging description that will sell your book! 

8) Give People the Option to Get In Touch - A lot of people are going to want to get in touch with you, so give them an easy way to do it. 

9) Include Buyer Benefits - You don't have to do this in a purely "hard" way by describing what's in the book. If you can, include soft benefits too - such as showing pictures of yourself on vacation or at home enjoying your favorite pastime. 

10) Share It - When you hit a big milestone, share it with your followers and tell them about the great things that are happening for you. 

11) Give Away Something Free - You should always try to offer something free to get people interested in buying your book. 

12) Create a Video - Create some sort of video that tells people what the book is about and why they should buy it. You could also include endorsements by experts or profiles of other people who have taken action based on what you're doing. 

13) Include Social Proof - People like to know that what they're doing will work. For them, the more people they can connect with that have done the same thing, the more trust they have that it will work for them too. 

14) Ask Readers to Help You - Instead of asking your friends and family to help, ask your followers. 

15) Use a Professional Designer - The cover is a really important piece of the puzzle when it comes to selling books, so you need an amazing cover designed by an expert. 

16) Don't Forget About the Back Cover - It's not just the front cover that people are looking at. Many times, readers will look at the back cover before making a decision to buy or not. Take this opportunity to put most of your messaging there. 

17) Get an Editor - You can't get away with a book full of grammatical errors, so get an editor and make sure they do a really good job! 

18) Pre-Order Your Book - Pre-orders are important because they help you build momentum before your book comes out. They also give you credibility as a writer and set you up for success when your book comes out. 

19) Give Away Great Freebies - Giving away great freebies doesn't have to be expensive. You can do it with a good but short video and give away just enough information about your book to keep people interested. 

20) Be Ready to Create a Good Book - You need to know what you're doing before you start writing or publishing. If you want readers, don't just start right in on it. Get some feedback and make sure you have everything written down. 

21) Make Sure Your Readers Know What They're Getting - Make sure that you tell your readers exactly what they're going to get when they order your book and how they're going to get it.

Conclusion

Hopefully, you've found this information helpful on ways to increase book sales online. The best thing you can do is to make sure you write a great book that people will love. The next step after that is to put all of your effort into making the most out of each and every piece of content you create. This means making sure that it's engaging, entertaining and professional looking. You have the right tools out there now, but it will take some time in order for your book sales to go through the roof! 

About the Author

Bradley Dibner is an author, speaker and entrepreneur with a passion for helping others create their own success.