Color your Commerce

If you are not a fashionista, then chances are you do not know much about the color scheme used by everyone from Hermes to Proenza Schouler. But if you are trying to go head-to-head in the retail world, knowing how colors can have a major impact on your sales can make all the difference. By understanding how colors influence consumer decision making, retailers can seize opportunities and create captivating designs that drive sales without breaking their bank accounts. Let’s break down why color is so important in commerce with some specific examples of where companies like Ralph Lauren and Louis Vuitton release bold hues across their respective collections.

In his article, "The Power of Color: Why Every Business Should Invest in It," writer and author Sudarshan Shetty, PhD explains that color is not only a means of attracting consumers to the business but is also a means of reflecting their feelings. This is especially true with brands that wish to set themselves apart from the rest and avoid competing solely on price. In this case, Shetty writes that the color scheme can either add character or distract customers from quality; therefore, it is important to choose colors that are not overwhelming and are distinctly recognizable.  This can be done by placing repetitive colors throughout the collection or by varying it between different pieces.

Here are some color combinations that have been proven to sell:

RED: Red is the color of warmth and energy. It is also usually found on the most luxury items, so this is a great way to make an impression by using a high-quality red that has been put through high heat and manipulation. This can include zippers, straps and buttons, so be sure to take note of these before buying.

GREEN: Green is a blend of both red and blue, meaning it can be stimulating or relaxing depending on the color scheme. For example, Ralph Lauren produces an adorable line of green polo shirts .  The green tone may also be intensified upon its placement in other shades (certainly not on its own).  It can also be used to bring out the color of your inventory.

BLUE: Blue is a safe color that can be placed in any merchandise and does not tend to evoke strong emotions. This is a great way for companies to display their blue-collar heritage or for larger companies such as Louis Vuitton to create a diverse color palette.

PINK: Pink may seem like an odd choice at first, but it is actually the color of femininity and warmth. Brightly colored pink accessories would most likely be worn by women, so balancing this out with other colors will extend the selling aspect of the item.  For example, Louis Vuitton created a series of pink pillboxes that are not only adorable but can also be used as waiting room accessories.

YELLOW: Yellow is the color of happiness and is the most recognizable color among consumers. It is a great way for smaller companies to stand out in a sea of bright blues and pink walls. This color is also going to attract buyers with its sticky nature, so it would be best used near the end of a collection, as opposed to at the beginning or middle (therefore, before you feel like you're losing customers).

BLACK: Black is a more neutral color that does not draw attention to itself and allows for multiple shades within one piece. This is a good way to create depth, as well as allowing for a change in tone or color. This can be achieved by placing either dark- or light-colored accents throughout the collection.

With these color schemes and examples in mind, it should be easy to create an effective marketing strategy for your business. For more insight into this topic and how you can use color effectively in your business, contact the experts at L&R Staffing Group . We offer many different types of employment services, so if you need help with staffing your company, please contact us today .

For more information on color psychology visit here:

https://en.wikipedia.org/wiki/Color_psychology

https://www.psychologytoday.com/blog/the-color-expert/201411/is-there-a-science-behind-color

http://colorschemedesigner.com/color-combinations/#tabs

http://www.colourlovers.com/topics/concretism#overview

http://creativemarket.com/infographique_studio/547004-50-colorfullness

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http://www.youtube .com/watch?v=U9xpuzMbXKg

http://www.theladders .com/careers/hr-blogging -jobs_39_3234_1100234 _640x360.aspx

The professional and personal blog of author, editor and publishing consultant Ron Fry. The blog is devoted to the empowerment of authors, editors, publishers and others in the publishing industry through insights from the editor's chair. 

Subscribe to posts The Essential Resume Check List Now that you know a bit about how all these different components fit together, here’s an overview of what should be included in your resume. I recommend that every resume include: Basic contact information - name, address and phone number(s).

The name of your target employer (if known) or job title(s) for which you are applying.

A professional headline or statement of your experience and/or goals.

Education, training and certifications. List all pertinent education, including technical schools, associate degrees, bachelor’s degrees, graduate degrees and any continuing education.

Where applicable, list software proficiency and other demonstrable skill sets such as ability to use hardware or multimedia applications.

List relevant training and continuing education as well as professional memberships in industry-related organizations or societies.

Make sure that dates of employment are included for each position (month/year to month/year). Avoid starting with present employer; listing only two previous employers is sufficient for the resume.

Awards and accolades.

Professional experience—your work history, including employment dates, industry experience, job title/position, responsibilities and accomplishments. Be sure to include all pertinent information including company names (if known), locations (for all companies), job titles/positions and responsibilities.

A list of your references with contact information.

Don’t forget to proofread and check for typos! You can easily use the checklist above as a guideline for the content you want in your resume! ____________________________________

About Ron Fry Ron Fry is an author, editor and publishing industry consultant who helps his clients leverage their professional expertise as self-employed professionals in social media and in print.

Conclusion:

1.     Read the job description carefully, emphasizing the company's needs. Don't assume that you know everything that the potential employer wants or needs.

2.     Highlight your abilities, skills and experience to show how it aligns with the position. Don't rehash your entire career history; be selective and try to focus on your most relevant experience.

3.     Customize your resume for each position, rather than sending out a cookie-cutter version of the same document to multiple employers in a given industry or company size category (e.g., small business, large corporation).

4.     Focus on key skills and accomplishments that are critical to success in the role being targeted (e.