A Testimonial is Worth 100 Cold Calls

Fred from Calgary, Alberta

"Before I was introduced to the RE/MAX Elite program and our RE/MAX Elite agents, I cold called for about an hour each day. It wasn't pleasant at all. That's why when I became a RE/MAX Elite member, my life got so much better in terms of time management and efficiency."

We'll let that introduction stand on its own merit. In this post, we'll draw you a picture of what actually happens when you cold call.

You've got a database of leads from your own website or from your own database, and perhaps from other websites. Now you need to find out when the prospect is available to talk. So you take your first "bite" out of the task by calling and asking for their schedule.

After their schedule is determined (usually), then it's time to figure out if they are in a position to buy and if they are the kind of buyer that would be interested in what you have at the moment (the price and style). Then it's time to do some research on similar homes sold in the area so that you have context for discussing prices. That takes another bite out of the task.

After this all goes well, then you're ready to present an offer. At least, that's what your prospects expect. But, as you know (and we'll discuss in detail) that is not always the case. Sometimes when you present an offer for their home, your prospect will be surprised and disappointed about the price . . . or something else such as financing or timeline.

Instead of providing a hopeful close and moving forward with signing the contract and negotiating other issues (due diligence, title insurance), they may feel insulted by your price and they could just end the conversation by hanging up the phone on you (truly).

And that means that you still have another bite to take out of the task. You need to call your agent and ask why they aren't responding to you. Some people may feel they're being bombarded by your calls and they'll just hang up on you.

If this happens, then what do you do? You could go through the whole process again, but it will be much more tiresome than if you had scheduled a meeting with the prospect first or sent an email or a phone call (we'll discuss those processes in later posts).

Cold calling is not a pleasant task. The prospects are rude, let alone unsavory when they don't answer the phone or hang up on you. That's why the RE/MAX Elite Cold Calling Advantage program was created. It helps agents like you schedule calls at a time when they will be most likely to answer the phone and not be bothered by other customers.

The Bottom Line About Cold Calling

Cold calling is hard work (like many things in real estate), but with the right system and your agent's help, it becomes easier and more effective. And that's really what we're all aiming for: better results. The difference is that in the RE/MAX Elite program, we introduce you to a process that allows you to improve YOUR results without wasting your time on unproductive tasks (like cold calling). With the right agent and the right marketing skills, you can have more leads and more sales in less time. So you'll be able to spend more of your time on the important things like showing people your listings and making sure they understand how you can buy or sell their old home for top dollar. And that's only a small part of what agents do in real estate.

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Related Articles On This Website:

Email Marketing, Cold Calling, RE/MAX Elite, RE/MAX Elite Training Program, RE/MAX Home Inspection Services, RE/MAX Elite Agents, RE/MAX Elite Agent Training Program , RE/MAX Elite Cold Calling System & More...

Can you really learn to be a successful real estate agent in less than three months? What if you could get on the fast track and become one of the most successful agents in your market? It's entirely possible, but it won't happen by accident. You'll need a system. And that's what this site is all about. It's about helping you get more listings and sell more homes even if you have no experience at all or if you have a lot of experience but your results are slowing to a trickle.

One of the biggest challenges you'll face with this program is thinking, "I can't do this," or, "I'm doing things the hard way already, so why should I change?"

If you're feeling that way now, then click here to read this article by RE/MAX Hall of Fame real estate agent Brad Inman. He offers some great reasons why you need to make some changes to your business and the changes he suggests will put you back on track.

You'll find links in later posts that show how different agents use our RE/MAX Elite training and marketing system in their own markets. Some are using it as a supplement to their existing system and others are using it almost exclusively (like myself).

The most important thing to remember is that you can achieve more success in less time. It is not easy, but it IS possible. And I hope to convince you how possible it really is.

So what do you say? Are you ready to be more successful? Read More...

"I was one of the first 50 agents in Canada to join Brad Inman's program and it was life-changing. I had been struggling to sell a few homes but with his plan, my business really took off. I was selling 4-5 homes a month, a feat that other agents in my marketplace could not even come close to touching." Darren Bell, Laval, Quebec Click Here To Read More Reviews

So what is the RE/MAX Elite Cold Calling System and why do I say Business Carpet Cleaning is your best choice? Well, when it comes to real estate…

RE/MAX and their REALTOR® acronym are magic words. They evoke images of cozy living rooms with snowy white carpets with those old Hawaiian lei's or hanging from the ceiling like Christmas tree ornaments. That's what the average consumer thinks of when they hear those words "RE/MAX" and "carpet cleaning".

But that's not what this article is about. It's not even about the "RE/MAX CARPET CLEANING INC. SUITE 604" in Burnaby, BC that was just added to the list of RE/MAX carpet cleaners in the Greater Vancouver Area of British Columbia (RVA) as a member of Be Clean USA. Click Here To Read More

Whether you're a REALTOR®, REALTOR® or not, it doesn't matter. You can take advantage of these marketing services and qualify clients with ease or you could fail miserably without them.

Conclusion

To wrap things up, please leave a comment with your thoughts. What do you think? Is this a tool that will help you be more successful? How often have you used these services? Have you had success with them or failures? I would love to hear from your experiences.

Kind regards,

Edwin P. from Canada

RE/MAX Elite Cold Calling is a free service for agents and real estate professionals. Sign up today and see how easy it can be to succeed in real estate. We'll show you how we market thousands of MLS listings and hundreds of home sales every month . . .