4 Ways to Use Auto-Responders to Build Sales
If you've been running a business for any amount of time, you know the importance of doing whatever it takes to grow your customer base, and that includes making sales. Unfortunately, not everyone has the time or expertise to create a marketing strategy themselves, but luckily there's an easy solution: hiring someone who specializes in auto-responder services.
Just follow these 4 steps and watch your bottom line grow!
1. Decide what kind of content you want to offer customers -
2. Find a contractor who offers that type of content -
3. Request project proposals from those contractors -
4. Expect to pay a premium price for auto-responder consulting -
Step 1: Deciding what kind of content you want to offer customers
The purpose of any auto-responder strategy is to make the supplier seem more human and give people who are on the receiving end the impression that you're always there to help them. That's a big part of why it's crucial that you choose content carefully.
Of course, usability will be incredibly important as well. Customers need to be able to find what they need quickly and efficiently, and you don't want a customer who has problems finding the content you offer to have to call your hotline. If you're selling a one-time service, then it's possible for the customer experience to be bad enough that it would make sense for them not to return. However, if you're offering a recurring service or long term support agreement, then this is less of an issue (but still something you'll want to consider).
Your first step is to decide what kind of content you want to offer customers. You may be tempted to pick something like: "How to fix your computer" because it's such a standard question. However, this isn't always the best choice. It's better to go with something that takes into account your audience and their needs.
For example, if you're talking to a Mac store, maybe it would make sense for you to provide options for Linux users as well. What about mobile users? If you sell internet service plans, then maybe you'd like to offer some helpful tips for cellphone users as well! This will help with conversions and increase sales in general - more on that later.
Now let's consider the type of content you're going to offer first. You're probably offering customers either one-time help, monthly package deals, or longer term support contracts. Chances are, your web page already gives some indication of this. For example, if you're selling a service that fixes computers then maybe you have a tier system (cheapest being one time service, more expensive being long term support). Your auto-responder strategy should take this into account.
If people just want to quickly fix their computer, you don't have to give them any options. They're likely to be happy with something straight forward like a one-time service. But what if they want a monthly service plan? You might want to offer an option for that, but don't overwhelm your customers with too many options. Just give them enough space to make their decision and take them through the process.
Once you have all of that figured out, it's time to get the proposals written for your contractors. Don't go overboard with pricing though - people don't like being overcharged, and they'll take note of it. If you think your contractors are going to charge too much, don't even bother looking at their proposal! (You should always do this anyway. You never know who might be trying to trick you into hiring them.)
Step 2: Find a contractor who offers that type of content
Don't think all auto-responder services are created equal. You want someone who's professional, friendly, and who knows what they're doing. So it's important to do your research on each contractor you're considering. You'll need to have a list of the criteria you want for the rest of this article so be sure to check that off your list before moving on.
1. Before you start looking for contractors, make a list of what you're looking for in your contractor -
2. Keep that list with you -
3. Check one contractor out at a time -
4. If they seem to meet your criteria, then request proposals from them -
5.
Conclusion
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