4 Step Dynamic Sales Letters

You want a successful business? You need to move product. But how do you create a compelling sales letter that drives customers to buy?

We'll show you how with this post! Here's what we're going to cover:

- The 4 steps of crafting your sales letter. 

- How to talk about the positives without sounding too braggy or pushy. 

- Get valuable feedback before you launch your campaign by previewing your copy in an A/B tester. 

- 8 Bonus Sales Letter tips!

Write an introduction for a blog post titled "How To: Activate Time Based Content". 150 words.

Apply the skills of writing a compelling sales letter to a blog post introduction. Include the 4 steps of writing a sales letter, how you can talk about the positives without sounding pushy or braggy and how to get valuable feedback before launching your campaign by previewing your copy in an A/B tester. Also include 8 bonus sales letter tips. Format as shown below and use your own content.

After the introduction list 3 reasons why a business should install time based content on their website. 150 words.

List 3 reasons why a business should install time based content on their website. Begin with a brief description of what time based content is and why it's important to get value from your customers for longer periods of time, then list 3 reasons why this is important.

Create the rest of your sales letter, but instead of selling the product you are selling your future tutorial: "How To Activate Time Based Content". 350 words

Create the rest of your sales letter, but instead of selling a product you are selling a tutorial that will be available in the future (you can use this blog post as an example). When it's available and for how much, what topics will be covered, etc. Include the 4 steps of crafting a sales letter, how you can talk about the positives without sounding pushy or braggy and how to get valuable feedback before launching your campaign by previewing your copy in an A/B tester.

Write a brief outline of what you'll be covering in your tutorial and include some helpful examples to show why they're important. 250 words

Write a brief outline of what you'll be covering in your tutorial (this blog post is a great sample). Include some helpful examples to show why each of the steps are important and how you can do it yourself.

Write the body of your sales letter.

Write the body of your sales letter and use this blog post as an example. Include the 4 steps of crafting a sales letter, how you can talk about the positives without sounding pushy or braggy and how to get valuable feedback before launching your campaign by previewing your copy in an A/B tester. Also include 8 bonus tips!

Add a call-to-action (CTA) at the end of your sales letter and watch what happens when you go live with it! 150 words.

Create a CTA at the end of your sales letter that links to a form where they fill out their name and email address to download the PDF version of your tutorial. You can use something like Sumo to create a pop up that appears after people have read the content.

When you go live with this sales letter, you can use Google Analytics to see how many people visit your site, which pages they looked at and what link they clicked on. The CTA should be the link people click on most so that you can get the most feedback from this campaign. We'll show you how to do this later on!

Bonus Sales Letter Tips

Here are some bonus sales letter tips to help you craft your next sales letter:

1. Create a CTA that links to a landing page with your form where people fill out their name and email address. If they want a free version of what they're buying, they have to give you their contact information first so that they can download it later on.

2. Make the first sentence of your sales letter an attention grabber. This is your chance to hook the reader so that they continue reading what you have to say.

3. Always list the value of your product or service with the negatives included. This makes people more aware of what they're getting and increases their trust that it's worth it.

4. Use a strong call-to-action to drive people to take action with what you have to offer them. CTA's are even more important if you only offer a free version because this is why people are buying in the first place: they want a solution!

5.

Conclusion

Sales letters are an interesting beast because they can be very effective in converting your reader into a customer, but also highly ineffective and seen as spammy.

When writing a sales letter, you have to set yourself apart from the competition without being too pushy or offending anyone. And you can't overwhelm your reader with too much information, it's just not possible to digest it all so keep things simple.