10 Tips to Increase Your Referral Ratio

The referral ratio is the number of referrals you receive for each person you refer to your business. It’s one of the most powerful ways to grow and sustain your business, so it should be something that you focus on. In order to increase your referral ratio, here are ten tips for doing so:

1. Post about new products

- Share a new product or event with others on social media and use ‘share’ icons in order to incentivize people visiting your site or checking out your store

- Set up a giveaway - this helps get people interested in what you are offering as well as motivates them further through sharing it with their friends and family members

2. Make it easy to share

- Give customers a simple way to share your products

- Add share buttons to product pages and/or offer extra discounts on products when they are shared with friends and family members

- Allow customers to easily leave reviews

3. Mention them in your blog posts

- Promoting other people’s businesses helps to increase the referral ratio by firstly, increasing the visibility of the company, which in turn increases sales. Secondly, if you would like people to come back and visit your own site or shop again then include links to their page in your posts. This is great for building relationships with the businesses you favour as well as encouraging customers to take action.

4. Work together

- Work together with other businesses and reciprocate the support they give you by sharing their products, writing a testimonial or promoting them through your social media channels

- Try to include information about new products and events on the websites of businesses that you enjoy working with and vice versa

5. Be consistent

- Be consistent by posting on a regular basis, even if it’s just once a week or every other week

- Customers appreciate being kept informed and if you are consistent with them then they will feel more loyal to you and your company as well as becoming repeat customers

6. Give them the attention they deserve

- Customers have millions of other options including all the products that are available to them, so making them feel special is the best way to do this, so be sure to mention their name on your blog posts and in social media posts. This will help increase the number of people joining you on your journey, as well as encouraging others to refer you

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