Your Advertising Does Not Have To Be Boring

Advertising can be a particularly tricky and frustrating process, where it’s hard to know what will resonate with the target audience, who seems to have more choices than ever. And when you don’t get the results you want, there is no one to blame but yourself. But that doesn’t have to mean that your advertising has to be boring!

Some of these creative tactics make creative advertisements in commercials, print ads and even cheeky billboards. Some of these ideas may even help you stand out from the crowd! So next time you start brainstorming ways to advertise your business or company, scroll through this list for some inspiration.

1. Mix it up.

If your target audience can’t tell the difference between one ad and another, why should they know what your business sells? Make sure you mix up your advertisement by using different media, such as a billboard and a commercial. Though the two may show different companies or products on the screen, it allows the viewer to get a taste of each, hopefully making them want to learn more about both! (Think of how your friends will react if you only talk about one thing!)

2. Create 3D effects.

This is a really creative idea that doesn’t require much more than an imagination and a little bit of Photoshop magic. If you have a product that lends itself well to 3D effects (such as sunglasses, jewelry or even books), try out this idea for your next advertisement! A slight shift in perspective creates the illusion of the product coming off the page, which is something that customers might not be used to in other advertisements. (Bonus points if you make them look like they’re actually touching the products!)

3. Be very visible.

While most people don’t think of billboards as advertisements, they are still a very popular medium. This strategy allows you to make a big splash in a crowded marketplace and be seen by millions of people—for just the right price. Think about whether your product can be made visible so it pops out to viewers, but without being too obtrusive.

4. Create word art.

Don’t shy away from words! Though this may sound contradictory to the last point, words can be used alongside imagery (or even instead) to get the message across. For example, if you run an optometry clinic and your advertisement focuses on eye conditions and cosmetic surgery, you can pair the two by making creative word art to complement your ad. It’s a great way to hit the right note, without too much clutter.

5. Make it interactive!

If you have a product that people will want to play around with, try out this idea for advertising. Great examples of interactive ads are fashion accessories, that let you change your look with a few clicks. If you’re advertising a product or service that fits into this category, make sure to include the option for customers to try out your products before they buy! It’s a great way to show off what you can offer and sell them at the same time.

6. Make it go viral!

This one may be tricky if your company has never been in the limelight before, but what better time than now? Though getting content to go viral seems like it should be hard work and some good luck involved, there is probably an easier way. Try creating content that is entertaining and fun, that has the right mix of comedy, drama and/or suspense. When your advertisement goes viral, you’ll have more opportunities to get your message across—and make a lasting impression!

7. Be unique.

Sometimes it’s hard to be different from the other companies in your field. But there’s one thing they all have in common: the advertisements you see on TV or online are all trying to sell you something. Instead of doing the same thing and making the same average ad that other companies use, make sure you set yourself apart. It might be best to think of a completely different way to share your message, such as creating a 30 second commercial that is full of jokes rather than pauses.

8. Make it good looking.

A great way to make your advertisement attractive and eye-catching is by using photography that matches the product being advertised. For example, if your advertisement for gloves is made up of a beautiful bunch of roses, it makes the product that much more appealing. Or consider making an advertisement out of one of your customers. If you want to try something a little different, ask customers from your store to take photos with their products in front of the location where your business operates. (Bonus points for having them wear different outfits!)

9. Know your audience.

Though this one seems obvious—don’t talk down to your target audience! Instead, try to speak their language and use style choices that they will understand—whether it be using words they might not be familiar with or using a certain typeface or font choice that they will recognize and trust.

10. Get something off your chest.

If you have an internal business problem that needs some work, but aren’t quite sure how to communicate it to the public, try out this idea for advertising instead! An advertisement that is focused on a pressing problem that you face, complete with a way to fix it (even if you don’t give specific instructions) can actually help people see why your business does what it does and might even get them to do the same thing for their own situations! You could also use this strategy for other internal issues like a new product launch or an upcoming holiday.

11. Don’t forget about attention grabbing typography.

Though this is usually a subcategory of design, it’s important enough to be included in this list. When you decide on a font to use for your ad, make sure that it speaks to your target audience and reflects the tone of what you are saying. This is a great way to get people interested in reading the message you’re trying to convey!

12. Have some fun with it.

When all else fails, don’t be afraid to use an element of comedy in your advertisement.

Conclusion

Creating an advertisement that will catch the attention of your target audience is a difficult task, especially if you’re new to the field. But it’s possible to step outside of the box and try something new, while still following guidelines set by marketing experts. As long as you keep these tips in mind and have fun writing your advertisement, you should have no problem reaching out to more customers!

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