Writing the Resource Box so it Makes People click

In a blog post, you have to have content that can be easily scrolled past. A good way to make the content readable is to put the keyword selling phrase in a box at the beginning of your post. This box should catch people's attention and encourage them to read more about it.

I formulated this as a response to an  unsubscribe message but I can't pass it up. I went off on a tangent about the best way to write the resource box. The resource box is one of the most critical components of any blog post and its presence or absence can define whether or not the person will keep reading.  

The purpose of the resource box is to entice people to click on your link and read your post. It has no other purpose (although some people may argue that its purpose is to catch their attention with an catchy headline). In terms of formatting, there are two key elements you have to have in your resource box: a keyword phrase and an action (i.e. the thing you want them to do). If your resource box doesn't contain these two elements then it isn't a resource box, its just a regular box.

The best way to write the resource box so it makes people click is this:

Keyword phrase:   __Click Here! Do It! Think About It! Click Me! This Is Awesome Link text:  (The Great Idea You Just Had)

In order for the reader to click on the link, they have to see a link first. In order for that to happen, you need a headline (or at least something that makes them curious enough to want more information). To make your link clickable, you need to summarize the idea in short and memorable (and hopefully catchy) language. Consider your resource box a way to express your idea in an order that makes it easy for the reader to do what you want them to do . If you can't sum up the idea in a way that makes people want more, then maybe it wasn't such a great idea. 

In order for people to see the headline, all you have to do is remember what it is. You don't have to write out every detail about how awesome your idea is but at least give them a few hints--something that will get their attention and make them curious enough to click on the link and find out more. If people are clicking on your resource box, it probably means they want to know more about what you have to say. Now all you have to do is give a quick summary of the content in your heading and let them read it. Think of this as a way to support your idea with concrete examples.

The most important part of the resource box is the link text (the words that make up the hyperlink). With every post you write, you're trying to drive interested readers from somewhere else--a passing internet user or someone that clicked on a link from another blog post--to your blog post. Their main desire is for information so make sure that your content meets that need and provides . You can do this in one of two ways: by summarizing the idea in short, easily-discernible language or by providing an example or two to support your point.

To summarize an idea means that you're trying to find a way to make it as easy for people to understand and remember as possible. The most important part of this is the formatting. If you don't format the idea appropriately, then people won't understand it because all they'll see is a long line of text with no structure. So how do you format the idea? Try grouping together related ideas into categories that make sense together--words like "the", "how", "when" etc. Grouping the ideas together makes it easy to understand--think of all those ads on TV where they are outlining all the reasons that an existing product is better.

But there are some downsides to this approach. If your content is too long then people won't read it if they don't have time to do so. If you give too much information, then people will be confused trying to distinguish between what's important and what's not. As a general rule, you want your resource box to be as short as possible and avoid giving people any unnecessary or confusing details .

The second way (which I prefer) is by providing enough examples that people can understand exactly what you're saying. This requires you to go into more detail but its worth it in the end. People like to know what they're getting into beforehand so if you can provide enough examples then people can imagine how your idea would work in real life.  

What's the difference between these two ways? The first way is easier to say and the second way is easier to understand. But that doesn't mean the second way is always better. If your writing style is too complex or if you're talking about something that has little practical value, then people won't want to read through all those examples and they definitely won't want to click on a link full of them. So in some cases, its better to summarize.

As you can see, writing your resource box is pretty easy and its one of the most effective ways to increase the chances of people clicking on a link. So try to make each resource box more engaging by using short and catchy sentences, provide examples (especially if they can be used in real life), and don't over-explain. Whether you're summarizing or providing examples, focus on making sure your content is as clear as possible so people understand it--don't just try to get people to understand by being long winded. If you want them to read your blog post then make sure that they want to read it.

And that's all I have for today. If you have any questions, don't hesitate to ask. If you enjoyed this post and want to see more of my work, click on the "Follow" button at the top of the page! Thanks for reading!

This blog is full of valuable advice for improving your writing skills. I highly recommend it. http://www.the-digital-writer.com/2015/04/how-to-write-an-effective-salespage/ Reply Delete

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Conclusion:

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