What is Pixel Promotion All About?

What is pixel promotion all about? Pixel promotion is the practice of using on-site pixels to send web traffic from one website, app, or email campaign to another. It's a great way for businesses to reroute traffic that may have gone elsewhere and convert them into customers.

In this post, we will cover: basics of pixel tracking and implementation, how it works in email campaigns, what the different types of pixels are used for and who should use them. We will also discuss some of the benefits, and look at the real-world impact of pixel tracking.

What is Pixel Promotion All About?

Pixel promotion is a simple concept. It's a way to take traffic from one place (a website, mobile app, or email campaign) and send it to another. And that's getting a lot more common these days. More than ever before, people are using multiple devices (smartphones, computers, tablets) when they're online. And now that people are mobile-first , companies need to capture users on all their devices. That means using all the tools possible—from app stores to email clicks—to obtain traffic data.

There are many different purposes for pixels. A web analytics pixel lets you see how much traffic comes from each referral source and from various keywords. A conversion tracking pixel tracks which customers were referred by which sources using conversion pixels.

How is Pixel Promotion All About?

Now that we know what pixel promotion is, let's look at how it all works in practice. For example, let's say you come across a great deal at a luxury hotel in New York City and book the vacation online. That night, you receive an email thanking you for the booking with a list of things to do while you're there.

The next day, you stop by the hotel and see the price has gone up $50 overnight. You call to complain, but the agent says that a promotion is running in which hotel guests receive a $50 credit for every referral they receive. That's fine, you think, and you book your room.

In reality, what happened is this: Your email content was used to send traffic from your website to theirs. Of course, it might not seem like much—just a bit of additional revenue—but it's actually a huge business win for your company. You still own the email list (and their customers!) even though their website got some added traffic. Their conversion rate increased due to that increased traffic as did yours. And you didn't have to lift a finger.

Why Should You Use Pixel Tracking?

There are many reasons why you should use pixel tracking in particular. Here are just a few:

Conversion Tracking and Pixel Tracking: On-site and Off-site Tracking

Pixel tracking benefits businesses of all sizes, from small ecommerce shops to huge corporations with international revenue streams. Conversion tracking is perfect for analyzing revenue and reporting metrics, but sometimes these numbers aren't enough to get an idea of what's happening in your business. With conversion pixels, you can see how much visitors to your site convert into customers or downloads into sales or leads. But that's only part of what we do.

Pixel Tracking for Ecommerce: How to Use Pixel Tracking for Ecommerce

The process of buying and selling products online is more complex than it used to be. Instead of mailing off a check or using your credit card at a store, you have to provide your personal details, confirm your order, and wait for delivery from one or multiple vendors. That's why using pixel tracking in ecommerce makes sense. It gives you important metrics like which campaigns are sending you the most traffic and how much revenue each campaign generates.

Pixel Tracking Customer Behavior: How to Use Pixel Tracking to Track Customer Behavior

With more and more online shopping taking place on mobile phones, you need to make sure your customers are as comfortable with their purchases as they would be with their desktop computers. It can be hard for customers to correctly enter their payment details on smaller devices, so using pixel tracking can help eliminate errors and ensure that conversions are as high as possible.

How Can Pixel Promotion Help Your Business? There are many ways in which pixel tracking can benefit your business. Take a look at this list, then think about how you can use it in your own business.

Top Conversion Rates: How to Use Pixel Promotion to Improve Your Top Conversion Rates

Have you ever been disappointed by the low number of sales that come in after an email promotion? You might think that your sales are low because of your marketing strategy; the right offer, right timing, and so on. But maybe those numbers aren't so bad after all—maybe there's just too much competition for customers to give in easily. Use conversion tracking to see what percentage of people who receive one of your emails convert into new customers. You can then adjust your strategy to focus on your most profitable customers.

Pure Revenue: How to Use Pixel Tracking to Boost Your Pure Revenue

Let's say that in the past, you've interested clients in investing in your services and making an offer, only to be turned down. No matter how persuasive you are, they won't budge because they don't want to pay more than what you're charging them. Using pixel tracking can show which campaigns result in the highest revenue for your business and make a move toward increasing prices only for higher-return campaigns.

Social Traffic: How to Use Pixel Tracking for Social Traffic

Social networks have become hotspots for buying and selling products and services.