What Do You Mean I Am A Product?! (Career Marketing 101)

If you're a product at your company, it's your job to market yourself. This can be a daunting task but with the right mindset and understanding of the do's and don'ts, you'll be on your way to getting ahead in no time! In this blog post we will introduce you to the concept of career marketing, give you tips for success in both professional and personal branding, and recommend some of our favorite career marketing resources.

A word to the wise: do a bit of research on the company before you start launching yourself into their world. They may have a different view on how they want to be marketed than what you're used to. And even if they don't, don't let that stop you: it never hurts to know more about your prospective client .

Over the next few weeks, we'll share some tips and tricks for getting started on your career marketing journey. Here's our first one: Know who you are and what makes you different from everyone else! If you're starting out in networking, then it may be that all your networks are filled with people who have been there and done that. Or maybe you're starting out in a new field or industry and need to assemble a professional network from scratch. Whatever your situation, you'll want to remind yourself what makes you different so that when opportunities arise, you can easily explain how your skills and passions translate into business value.

Here's a good exercise to help get yourself started: each day for the next week jot down five things about yourself that make you unique. Be sure to include your background, skills, accomplishments, interests, and passions. This will serve as a sort of personal resume when the time comes to market yourself professionally .

Happy self-marketing! We'll be back next week with more tips on getting out there and getting ahead .

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About Eric J. Krell:

Eric is a Product Management Director at Mindmeister, where he helps content marketers, product managers and marketers alike build profitable relationships with their customers. He also co-hosts the Product Marketing Podcast with Josh Colwell , and together they share some of their favorite thinking, reading and resources to help them launch, grow and succeed! He holds a Master's Degree in Marketing from the University of Denver and his professional background includes experience in product management, marketing operations management and financial analysis.

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This post is sponsored by Mindmeister. All thoughts are my own. ______________________________________ How many people remember the first time they got a rejection email in their inbox? It's probably one of the worst feelings in the world, right? But imagine how you'd feel getting that same letter for every single job application you've made over the last five years. It would probably be pretty demoralizing! So what do you do when you get that all-too-familiar email from HR saying, "Sorry, we can't take your resume." Don't panic. Here are a few steps you can take to give your job search the boost it needs.

Here are three steps you can take to get your job search moving again:

Change up your resume. Take a look at what's on your resume, and if it's been 3-5 years or more, then chances are you're not including some of the information that hiring managers want now. Read through job postings and/or talk to friends/family who work in the industry to see what they want in potential candidates. Your resume should be a concise snapshot of your skills and accomplishments, so revamp yours accordingly. Update your LinkedIn profile and include keywords from the job posting where appropriate. I was recently doing a job search and I found that I needed to tweak my LinkedIn profile to include new skills and accomplishments that would set me apart from other applicants. LinkedIn is an easy way for hiring managers to see a snapshot of your career so don't forget to update it! Consider re-focusing your search. Don't get me wrong, I'm not saying you need to throw in the towel on the job you've been trying so hard to get. But if you haven't even received a phone interview after applying countless times, then it might be time to look in a different direction. Start targeting companies in a similar field and see if you can land an interview with them. You may have more luck reaching out to smaller companies who are looking for talent versus large corporations where you have to go through a ton of hoops to be noticed.

If you've been in your current position for quite some time, it's even more important that you stay on top of job posting trends. Your resume should reflect your skills and knowledge as it pertains to the role you're applying for, so if you've been out of college for five years and haven't updated your resume then it's time to get started. It's also a good idea to have a fresh set of eyes go over your resume for spelling and grammar errors. Not only can these mistakes be seen as a red flag to hiring managers, but you may even get flagged by your future employer!

Here's what hiring managers look for:

Language skills: Hiring managers want candidates with the proper language skills to communicate effectively with their team and customers. I always remember one conversation I had about six years ago with a recruiter who told me she went through my resume, noticed I was using contractions like "really" and "you know" and didn't hire me because she felt it showed that I wasn't always consistent in my emails or LinkedIn profile. So make sure your resume reflects your strongest skills, and just to be on the safe side, you can always Google search your resume and LinkedIn profile before sending it out.

Communication skills: The way you communicate with others will often determine whether a hiring manager will invite you in for an interview. If you're emailing someone who has an English as a second language, it's important to write in complete sentences.

Conclusion: You may get rejected from a job you're interested in, but that doesn't mean it's the end of your journey. Take the time to re-focus your search and make sure you're putting your best foot forward when applying for jobs. Be persistent, be confident and you will find the job of your dreams!

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II. HOW TO STRENGTHEN YOUR SKILLS AND ABILITIES 1) Reflect on Your Core Strengths and Weaknesses.