Trade Show Promotions

If you are a frequent exhibitor at trade shows, you know the importance of getting your company's name out there and turning attendees into customers. One method for showcasing your company's products is using promotional items (e.g. pens, t-shirts, toys). These items usually have your company logo plastered all over them to entice those who are browsing around to pick up the product and buy it from you.

In this blog post we will discuss how trade show promotions work, as well as some of the advantages and disadvantages of using these types of giveaways for marketing purposes.

How Do Trade Show Promotions Work?

Trade show giveaways are used to increase sales at trade shows by providing attendees with promotional items (e.g. pens, t-shirts, toys) with your company name and/or slogan on them. When someone picks up one of these items, they will see your company's name and they will associate it with the cool product they are holding in their hand. This will hopefully influence them to not only come over and talk to you, but also to buy the product from you at some point during the trade show.

Below is a list of some of the most popular promotional giveaways.

If your company wants to use trade show giveaways as part of your marketing plan, it is important that you first determine what type will be most effective for your brand. Once you have settled on a type, it is crucial that you put thought into what the item should look like so that it will resonate with those who receive the giveaway and associate it with your company's brand. For example: If you are giving out USB flash drives with your logo and slogan on them, make sure they relate to your industry (e.g. if you are in the technology industry give out USB drives that are shaped like keyboards).

Trade show giveaways are a great way to advertise and promote your company, but don't just stick your logo on any material, as this will not be effective. You need to tailor the item to the interests of those attending the trade show, which we will discuss next.

Is Tailoring Effective?

Yes! Personalization is key when it comes to promotional items, especially those given out at trade shows. This means that instead of giving out just one type of item that has multiple uses (e.g. pens), you should give each attendee something specific to them (i.e. pens with their name on them).

Tailoring promotional items to the interests of someone will make them more memorable. For example: If you are giving out business cards, it is a good idea to give out something that matches the event (e.g. a t-shirt if you are at a conference). If your company is in the business of animal houses, why not give out an umbrella with your logo on it?

Some companies make sure that their giveaways are not just limited to major trade shows held throughout the year or internationally; they also promote themselves during smaller events and work with local businesses and schools to further promote these promotions.