Strategies For Successful Business Networking

Many people believe that networking is just another word for shameless self-promotion. But you’d be so wrong. Networking is about building relationships, which in turn can lead to opportunities and referrals. And that’s a win-win for everyone involved!

We’ve put together this post on strategies of successful business networking to help arm you with the information you need to get started...or maybe even take your existing network to the next level!

Chapter 4: Creating Content That Engages Audiences in Social Media 

What Makes People Share Content? 

One of the most important things writers have control over when it comes to their work is how engaging it is. From blog posts to videos to social media, the deciding factor in how much people share is how interested they are in what you’re saying. Below are a few tips for creating content that people are eager to share.

Tip #1: Use “You” 

One of the easiest ways to get your potential readers engaged from the start is by talking directly to them. Whether it be in a blog post, social media post or a YouTube video, always use the phrase “you.” And never be hesitant to put yourself right there next to your audience as well.

Tip #2: Provide Value 

Another theme that should always remain true with writing is providing value to your readers and viewers. What you provide is what will really help people engage with your content. Whether that be a podcast, article or video.

Tip #3: Ask Questions 

People often tend to share the information that makes them most comfortable. So the best way to get people to engage with your content is to ask questions. Questions are another place where you can provide value to your audience, and help them feel as if they’re in control of their own education.

Tip #4: Publish Regularly 

Content is what drives social media marketing and content marketing, but it must always be relevant to your audience in order for it to work. The same goes with blogging and creating video content if you want those efforts to be successful as well.

Tip #5: Comment on Other People’s Stories 

If you want people to engage with your content and be excited about it, then stop for a minute and comment on something that other people are saying. Whether that be a blog post, video or even Twitter posts. This will cause your social media profile to show up on other people’s feeds when they share the content you commented on, and that means you’ll be sharing their content instead of sharing your own.

Now we’re going to shift gears a bit...Trying to do all of this alone can bog down your social media efforts. Instead, why not add a team of people who can help you get the most engaged with your audience?

Chapter 5: Tips for Joining a Social Media Marketing Agency 

A lot of people think that the best way to get more engagement on social media is to try and do it all by themselves. This actually does little more than slow down accurate content marketing efforts and cause unnecessary stress for the writer. In order to make sure that your social media efforts are successful, you have to have a team. Choosing which team to join is also important.

When creating your own content and publishing it, you have complete control over what you’re saying. When you join a team, you give up some of that control in exchange for the help of a creative writer and social media specialist. This means that the way they write and the way they post to your social media should be done by their rules in order to succeed. This can seem a bit scary at first, but when you look at the bigger picture you’ll see that it is working towards a win-win situation.

Tip #1: Check Out Their Portfolio 

One of the most important things to do before choosing a social media marketing agency is to make sure they have an impressive portfolio of work. While you may be thinking that only their work will be impressive, there are also a few other aspects you should look at.

Tip #2: Ask to See Previous Work 

This shows that you’re not just happy with the portfolio they provide you with, but that you really want to see if your work will mesh together. This can also be a great way to determine if you guys are on the same page when it comes to content and what it should look like.

Tip #3: Ask What Their Strategy Is 

Sometimes it can be easy to get caught up in the marketing jargon of social media, so make sure that whomever you choose as a team member can explain how they will help your business or organization see results.

Tip #4: Look at the Management of They Team 

Not all teams are created equal. Especially when it comes to content marketing and social media marketing. There are a lot of different teams out there and some have management involved. This is when you really want to know if they have management or not. If they do, then you need to be extra careful as social media management can be very time consuming and can lead to constant stress for the writer. If there is no management involved, then this team should be chosen over others that do have management because it is much easier for a writer to stay on top of things with no management responsibilities.

Conclusion

Social media marketing is an important tool for organizations to gain new customers and spread their message to people all around the globe. With these tips, your social media marketing efforts will be a hit with your customers and help grow your organization!

Thanks for reading!

About the Author

Kelly N. Weist began her writing career in 2009 when she became a freelance writer for entertainment news website Popculturology. She specializes in writing non-fiction works on subjects ranging from business to travel to lifestyle. Her work has been featured on Huffington Post, UK’s Living North and more. She also owns her own personal blog at KellyWritesStuff.