Setting Your Goals In Sales Training

 

 Setting Your Goals In Sales Training


In sales training, it's crucial to set goals for both yourself and your sales team. Setting goals gives entrepreneurs a safe place to start and helps them sell confidently. A well-defined plan keeps you on track with the rest of the team so that they're all working towards one goal. In this blog post, we'll break down some of the most important factors in setting effective sales goals along with practical tips on how to make them work for you.

So whether you're just joining your first sales team or have been around a while and need some guidance, we hope that this post will help you get a leg up on success in 2017.

10 Essential Tips For Setting Sales Goals
 Before we get into tips, however, let's cover some essential concepts that will help you better understand your sales goals.
Assets, Inexperience and Companies The first thing to consider is the company. An excellent way to set sales goals for a new company is to start thinking about what makes the company unique. What are their assets? What experiences set them apart from other competitors? What technology or tools do they use? How many clients will you have in your first month or two years of business? These are all great questions that can give you a good idea of how to plan your goals.
Team Goals Another important consideration when setting sales goals is your team's team goals. When you have a team with different levels of experience, it may be difficult to set goals at the same level. What one person in your team might need to accomplish in order to move up might be different than what another teammate would need. Set the goals you know can be achieved by your entire team and see what happens.
Focus on Results Another very important concept to understand before setting sales goals is that of focus on results . It's easy to get distracted with personal goals or wish lists for products, business partners or employee requests when setting sales goals. Don't fall into this trap! Focus mostly on results, not success . Focus on what will actually make your business successful. This means that if it isn't selling well, you've failed . Even if other criteria were met, you still failed.
Sales Goals The final thing to understand when setting sales goals is that it's not about being successful or failing . It's about having a plan and doing what needs to be done to achieve success . You can't afford to waste time on wish list items, personal desires or distractions. Focus your energy on what's important to your business and the business will thrive.
How To Set Sales Goals One of the best ways to put aside all other distractions and focus on results is by writing down a plan of action for all goals you set. This means writing down, step-by-step exactly what you need to do in order to achieve these goals each month or quarter.
Setting Goals Exercises To get the most out of this process, you should do a few exercises to help you set better sales goals.
Keep Track of Goals & Expectations The first exercise is to keep track of all your team's expectations. This means making a list of everything that you or anyone else wants in terms of products, sales goals and any personal desires. Keeping track like this helps you get rid of the distractions and focus on what really matters for your business to succeed.  Take Advantage of Tools Another great exercise involves using tools that can help make your sales goals easier to achieve . There are many tools available today like CRM Software programs, which can automate a lot of tasks . Automation save you time, energy and ultimately money.
Don't Set Too Many Goals at Once The next thing to do while setting sales goals is to make sure you only focus on one goal at a time. It's tempting to set a long list of goals, but it's not productive. If you find that your list has too many goals, then get rid of the least important ones and focus on what really matters most to your business success. 
What is the Price Point for Your Product or Service? Before setting sales goals it's important to find out what the price point for your product or service will be. If it's high then you need sales goals that include a large number of customers and high volume . If it's a low end product, then your goals will be limited and you'll need to compromise some of your goals.
When To Plan Sales Goals The best time to set sales goals is before the end of the quarter or before the end of the year . When setting sales goals, it's important to have as much data or feedback as possible. When you know what level you're on, what your competitors are doing and what customers can provide you with in terms of feedback, it helps set better sales targets. It also helps to have progress markers so that you know when a goal has been achieved and when to adjust them next quarter or year. By having these markers in place, you'll be able show progress towards achieving sales goals.
How to Set Sales Goals To help you get started, we've compiled a list of top tips for setting sales goals.
Set Milestones & Micro Goals When setting sales targets, it's important to make sure that you set milestones throughout the process . For example, if you have a large goal of selling 10 products in a month, it might be helpful to break that into smaller goals or mini milestones like "sell 3 this week". If you reach your mini success points along the way, then you will feel more confident and motivated to achieve your larger goals. Also consider breaking down large goals into smaller micro-goals that take place over shorter periods of time , such as 1 day or 1 week.
Set Small Goals Some people like to set very small goals, like 1 sale. This is fine if that's all you need. If you can do 1 sale and it's within your budget then it might be best. When setting sales goals that are too large, it's important to see how you will achieve them . Will this goal require a large amount of money, manpower or other resources ? If so, can you cut other expenses or recruit more people? Understand where the money needs to come from in order for your team to achieve the sales goal.
Set Your Targets Automatically When setting sales targets, make sure that they are set automatically based on current data which is updated throughout the day. For example, if your sales tax is applied at different times during the month and you have automated tax calculation software , you can set your sales goals based on these numbers. This will help ensure that you don't set goals during a period of time where you'll end up over or under budgeting for a certain time period.
Set Mini Goals When setting sales targets, it's important to set micro-goals of smaller outcomes . This breaks down big goals into bite-sized bits that are easier to achieve while keeping them attainable . You might want to focus on achieving a single product sale or customer purchase in order to get this done.

Conclusion If you can remember these important tips, then you can set the sales goals for your small business easily. It's about setting the right targets and creating a plan of action . It's about using tools and resources to help you achieve those goals. Finally, it's about realizing that it's not about failing or being successful . It only matters that you achieved your goal and did what it takes to reach a new high point in your business.
When setting sales goals - keep in mind that having too low a sales goal is no better than having no goal at all. Sales goals are meant to challenge your team, motivate them and give them something to work towards on a daily basis.

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