Business Cards Are Excellent Salesman
Written by Robert Johanson
If you were to ask anyone on the street what are good tools and marketing material for selling your business, many would say that business cards are what you need. Business cards represent the hard work and investment of your time in order to establish a professional identity and create an established network of contacts. The first impression that people form after seeing your card is typically through color, design, or typography. But did you know that business cards also provide other benefits? Let's look at some ways they can be used as not only a sales tool but also as a form of marketing.
Business cards are great for sales. The first impression people make of your business is through your business card. It is the first impression that a prospect receives. At first glance it is difficult to tell whether or not you have the experience and knowledge necessary to assist them in their need. If a prospect comes across your business card and finds it professional, he or she will be much more likely to trust you and agree with you on subject matter. Also, your name stands out from other cards by appearing larger than usual on the card compared to all of the others in comparison.
Business cards are also excellent for networking. Business cards are the first place where you can put your contact information in front of the people you want to meet. People will keep them on their desks, or in their personal or work files. A good business card can be kept for months before it is tossed out. Also, networking events are a great place to give others your card and talk about what you do and how you do it. Networking events provide a way for both parties to exchange business cards with each other, add each other on social media, or get each other's email address in order to continue the conversation from there.
Business cards are also excellent for cold calling. This is an effective way to get in touch with new leads, or to get in touch with people that you want to do business with. You may not always know who you're going to be talking with, but it is better to carry business cards than not. Cold calling is best suited for people who are comfortable at providing their pitch or presentation and having the confidence in themselves that they can sell themselves and their ideas.
Business cards can also be used for other purposes. For example, they can be used as an introduction tool. If you are going to be visiting an event where you plan to meet a lot of people it is better to have business cards with you. Going into an event without business cards means that you will have less opportunities to make introductions, and if the people that you introduce yourself to don't have business cards, then it will be harder for them to contact you in the future. This is not only more impersonal but it also makes it more difficult for everyone involved.
Business cards are also a great way to establish yourself as a professional. Everyone wants to establish themselves as a professional. Your business card is the first place where people see your information. It's what they look at first, so you can't just make it any old card with any old information on it. It has to be a professional looking and effective card in order for people to take you seriously. In order for someone to take you seriously you need to take yourself seriously and make sure that your card embodies both of these qualities.
Business cards are also an easy way for people to remember your name and the organization that you work for. Business cards are an effective way to remember names and organization titles. If someone is referred to you by someone else, it can be awkward if that person doesn't have your business card with them. Specifically, when people meet you for the first time they will typically ask if they can have a business card.
Now that you know what your business card is capable of doing, take the initiative and create one today! Your business will benefit from the positive impressions that it gives life to. And, as we all know in marketing, impressions are everything! When building a professional brand or image, having a quality piece of marketing collateral like your business card is crucial to getting what you want out of people.
http://www.imprint.com/johanson/article/10255038657522066052.html
https://www.linkedin.com/pulse/business-cards-are-excellent-salesman-robert-johanson?trk=prof-post
http://www.slideshare.net/robertjohanson29054034/businesscardsaresalesmen
Title: The Upside to Business Cards that Go Viral
<http://newb2bmarketingblog.hubpages.com/?p=5270> "The Upside to Business Cards that Go Viral". New B2B Marketing Blog, HubPages.com.
Written by Conner Shackelford
For at least a century, business cards have provided the exceptional first impression one has with their business. In order to live up to their expectations, business owners are required to go above and beyond with their company cards, and many opt for good ol' fashioned printing and some high quality paper stock. Unfortunately, this has become fairly standard for most companies in today's day and age. However, there is more than just traditional methods of promoting your business that can be done with a simple piece of cardboard.
A business card is an excellent form of marketing. When you print your own business cards, you have complete creative control over the design, and the message that is being conveyed to the consumer. So not only can you choose how your company's name appears on the card, but you can also choose what it is saying with the rest of its body. Now while this may seem like a fairly standard method of marketing your company's services or products, consider all of the people that have handled that same business card you passed them during your last networking event. One thing to note about giving someone a business card is that if they aren't using it in a way to promote your company then they are using it as a way to promote theirs.
Conclusion
Overall, business cards are a great marketing tool to use for one main reason: it gives people the information they need to associate your company with your name. Sure, you could give a potential customer or client a flyer or poster about your company, but how long does that stay in circulation? Not very long, the truth is. However, if you hand them a card with all of the relevant info and contact info on it then it will stick around for as long as they need it to. Also if you hand over an actual physical business card instead of just a number on piece of paper they are more likely to keep that and keep hold of it as opposed to throwing it away.
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