33 Reasons To Do A News Release

1.  You will get your story out there so that other sources can pick it up

2. The release generally gets picked up by all the major wire services and websites

3. It will cost you nothing to do a news release

4. You can generate more than $25,000 worth of publicity for less than $10

5. When you send out a release, you are actually marketing yourself in a sense 

6. If your story is picked up - it's free advertising for you 

7. People will be bookmarking your sites just because they saw you on the news

8. People may call you because they heard about you on the news 

9. People will blog about you and link back to your site

10. You can get your message out there without talking to anyone

11. A good news release will generate a lot of visitor traffic to your site

12. You have the potential of getting thousands of dollars worth of publicity for pennies on the dollar 

13. Some newswire stories are picked up by hundreds if not thousands of websites and blogs (that alone can be priceless) 

14. You will be able to communicate your message to a wide audience

15. You're giving something valuable away for free

16. A news release will always be easy to search

17. News releases make great content for linking blog posts

18. If you write good news releases, very rarely does a reporter turn them down for not being interesting enough 

19. You can instantly double or triple the number of visitors on your site if your release is picked up 

20. Many newspapers offer PR people free services to help with their stories (so you don't have to pay them) 

21. You can quickly and easily gain valuable press coverage for your business

22. A news release can be the launch pad for getting major media coverage for your company or brand 

23. An effective news release will even get picked up by the PR people themselves

24. When you write a good news release, it has a better chance of being picked up and featured on MSNBC, CNN, FOX News and many other places than if you try to call them yourself 

25. A common mistake you make with a press release is to send it to PR departments of all types: print or electronic - but this is rarely effective because they already know who you are and don't need your pitch 

26. A news release takes only a few minutes to create 

27. A successful news release will generate thousands of dollars in free advertising for you 

28. By sending out a news release, you are helping to drive traffic to the people who are mentioned in it 

29. A good news release is always very simple and easy to read

30. You can get an audience and spread your message by posting your releases on major blog networks (like Problogger) and social media sites like Twitter 

31. You can get your story out there without spending a fortune or getting on TV or paying for newspaper ads etc 

32. If you send out your press release to a mailing list, you can get thousands of hits to your site for very little money 

33. A lot of reporters are willing to syndicate a news release - so its free advertising for you

34.You appear more credible if you have been recommended by a third party (A reporter) 

35. A news release will always be placed in the right context (mainly because it is worded correctly) and possibly picked up by other media sources

36. According to PR professionals, the average blog passes along links within the top ten results of Google over 200 times per month and that works out at about 3 million pageviews per month

37. A good news release will get you at least one or two hundred visits (in the first month)  and your readership can continue to grow rapidly

38. You can easily double or triple your business in the next few months by using email marketing and news releases 

39. A good news release will get a lot of attention from bloggers and journalists, and they will link to you

40. News releases can be sent out as bulk emails and instantly published on websites without having to use a blog 

41. 20% of web surfers who come to your site do so because of a story they saw on the internet 

42. If you create a good news release and email it around, you can get as many links as you want (just make sure the links are in your release)

43. The more places your press releases are picked up, the more likely people will link to it

44. A news release is not about the big city or about the big newspaper - it's about the story and sometimes even small unprofitable newspapers will pick up a story if it resonates with their readers

45. News releases generate a lot of unique visitor traffic

46. A press release can help to boost your search engine ranking 

47. A news release is an effective way of getting your message out to a wide audience

48. A good news release will pass along links in only three places: the original source, a third party website and search engines 

49. Even when you pay 50 cents a download, $1 pays for 1000 downloads (so it's more than money well spent) 

50. Your press release story can be syndicated on thousands of websites and create 100s or 1000s of additional links that are helpful for your website to rank for specific phrases in the future

51. A news release can be an effective way to get your story or product into the hands of a reporter or blogger 

52. A good news release can be syndicated across many thousands of websites - effectively doubling your exposure 

53. A news release has the potential of getting you hundreds if not thousands of dollars worth of free advertising for pennies on the dollar 

54. By sending out a news release, you are helping those mentioned in it, promoting yourself and building your network 

55. News releases can generate several hundred or even thousands of backlinks (if they are posted on blogs that allow backlinks) - this is awesome for SEO

56.

Conclusion

The benefits of writing a news release are:

A news release, when written well, is a golden marketing tool that generates hundreds of backlinks and thousands of visits. These benefits can last for a lifetime, representing years worth of traffic. When you compare this to the yearly value of the cost of having your news release written, you can see that it was money well spent. And if you do not have access to a journalist to write your release - then the next best thing is to find someone in your industry who knows how to write news releases and get them to write one for you. This is often times less expensive than hiring someone else who knows how to write press releases.