What Impression do you leave your clients?

Your website is carefully planned, materials are chosen and place on your site just so, and you're ready to be bombarded with client inquiries. But do you know how to do it? What is your image? How are you going to make a mark in the world through the internet? It's not as easy as it seems. But believe me - once they find what they need, they will be coming back time and time again. It all starts with a great first impression!

It can be tempting when beginning this process to make yourself a resource - an expert on everything! However, that eventually leads to being too busy for your clients who need someone else. There are a few steps you can take to ensure that this doesn't happen.

First establish your focus. What sort of clients will you be serving? A small business owner, home owners, etc.? Once you have figured this out, you can create a "vision statement". This will include what your business looks like and what kind of message it is sending. Next up is an "elevator pitch" - how do you describe your business in thirty seconds or less? This is very helpful when networking and speaking with potential clients. You don't want to waste time explaining yourself to everyone! Try out a few different pitches until you find what works for you.

You also need to know your target audience. Are you a freelance designer, or a publisher? It is important that you have a strong image to give your clients - one that supports the services you offer. If possible, this should be the same for both clients and employees.

Once you have your image and message, it's time to start working on it! You can use social media to get the word out there (and get some targeted followers in the process too!). Create emails with a subject line that is inviting and enticing. Create an online portfolio of work (be sure to link it to your website) and make sure they are easy to navigate. Be sure to include a link to your location too! This can be tricky in some cases, so it's best to speak with an internet marketing expert who can help you integrate the best product.

The last and most important part is the service you offer. A portfolio, a nice website, everything else in the world will fall apart if you don't have excellent service. You need to be sure that your website is easy to use, and that content is relevant and informative. Your focus should be on providing only the absolute best service for your clients. Don't forget that your social media accounts can be helpful in this area as well!

All of these pieces will go together to give you the exact image you want. Make sure that it is easy to read and consistent across all of your platforms - that way you will know exactly who your clients are, and what they want.

Website:  http://www.Knoxville-TN-WebDesign.com/

Your place on the internet should be a very clear description of who you are and what services you offer. If the website on the front page of your site looks like a little kid created it in Photoshop, clients won't trust you. However, if you put your best foot forward and give clients exactly what they need and nothing more, then you will have an extremely successful business. When potential clients reach your site (whether it be through Google, Facebook or Twitter), they will instantly be able to tell what your business is about via the information they see.

Your website should be easy to navigate yet sleek and professional at the same time. Our team here at Hunter Computer Systems is here to help you tailor your website to perfection.

Website:  http://www.Knoxville-TN-WebDesign.com/

What best describes you:

a. CPA Firm

b. Graphic Designer

c. Photographer

d. Pet Sitter e. All of the above Which best describes your company: a) 5-10 employees b) 1,000 - 2,500 employees c) 5K - 10K employees d) 10K+ employees  Your logo should be: a) Deep red b) Gold c) Navy Blue d) Orange e) Green f ) Blue g ) Black h ) All of the Above Which best describes yourself? aa. Up-Grader

bb. DIYer

cc. Hacker d) All of the Above How would you describe your website? a) Easy to use, clean and affordable b) Professional, easy to navigate c) Awesome, I love it! d) I can't find anything Where do most of your clients live? a) Knoxville TN b) Next door c) Across the United States e) Worldwide Where are you located? aa. Uptown Knoxville bb. Downtown Knoxville cc. West Knoxville dd. East Knoxville ee. Rural East Tennesse fff. Rural West Tennessee gg. Middle Tennessee hh. Everywhere else Which is the best description of you and your business? 1a. The top dog b) The boss c) The bestd. The greatest f) I'm a newbie but I'm working hard hh. None of the above Your website should be: a) Boring b) Elegant c) Informative d) Something else Same goes for your social media presence.

How would you describe yourself?

1a. New Continue reading... 2b. Ultra busy Continue reading... 3c. Very busy Continue reading... 4d. Busy, but not that busy Continue reading... 5e. Unemployed, don't have time to post much / none at all Continue reading... 6f. Imperfect, in progress etc Continue reading... 7g. A good friend of the site Continue reading... 8h. A participant in the community Continue reading... 9i. Someone who likes to read out of interest What is the best description for your business? a) Hip, young and trendy b) Creative, with a flare c) Professional, with a price tag d) Tree hugging e) None of the above  Are you comfortable sharing which social media platforms you use? a) Facebook bb. Google+ cc. Twitter dd. Pinterest ee.

Conclusion

As the competition for consumer's attention has intensified, the art of communication has become more important than ever. Companies that used to spend millions on TV commercials now invest in apps, social media marketing and even video games!

The only way you can be successful in this highly competitive world is by finding your niche and excelling at it. Even if you are an expert at what you do, having a presence online (and being a part of the community) is vital for any business owner. The key is to find your own unique style.